About Us
Our
Story
Goff Machinery was founded in Atlanta, GA in 1993 by Larry Goff, CSA (Certified Senior Appraiser) a former heavy equipment sales representative. Larry went on to found G-N Compaction Products in 1999 where he manufactured soil and landfill wheels, rebuilt soil, and landfill compactors. After selling the business in 2005 he went to work for IronPlanet, CAT Auction Services and a Caterpillar dealer. Throughout his career he made it his business to understand the lifecycle, market, and liquidation values of construction, mining machinery, parts, and other personal property assets.
Seeing a need for equipment and personal property appraisers that delivered true fair market, and liquidation valuations he launched a business to serve the following:
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Financial Institutions
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SBA and Asset Based Lenders
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Heavy Highway, Civil, Geotechnical, and Mining Companies
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Merger and Acquisitions
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Estate Planning
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Waste and Recycling
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Consulting